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The beer geek is brewing up a lot of knowledge for everyone in the form of three blogs -- one for each of the essentials: beer, travel, and opinion.

Thursday, October 27, 2011

XII. Yuengling (★★★.5) Toured March 15, 2011


From what I heard, this was THE brewery of the East Coast. The Midwest had its Miller and Budweiser while the East had its Yuengling, located in the small and cozy town of Pottsville, Pennsylvania. 


Beer () - The beer selection of Yuengling is simple: a traditional lager, light lager, porter, lord chesterfield ale, premium, light, and black & tan (40% premium + 60% porter). So, need I say it, I didn't really find anything that tickled my fancy, albeit their lager was pretty darn alright (which makes up over 70% of their market according to our tour guide). Let's be honest, though, it isn't the beer quality that's most impressive about this brewery -- it's the history. I think the reason most people drink Yuengling is because of the tradition associated with it. 





Tour (★★) - Our tour guide was a firecracker. She knew a great deal about Yuengling, and there was a lot to know about the 181 year old company. She took us up and down through the brewery, to the bottling line, and ended the tour with tastes of everything on tap. The Germans on our tour even gave their seal of approval on Yuengling's bock beer. 




Brewery (★★★.5) - It was in 1829 that the 23 year-old David G. Yuengling, a German immigrant, opened his brewery. Ever since, the brewery has made great strides to grow and flourish alongside America's development. In 1985, fifth-generation owner Dick Yuengling took over and brought the company from 127K bbls to 230K in eight years. Currently, they produce 600K bbls a year in Pottsville and distribute to 12 states down the east coast. The brewery in Tampa, which was opened in 1999, has a capacity of 1.5 million bbls. So, as of 2009, Yuengling produces more than 2 million bbls of beer a year. But from all the pictures and postings I found around the brewery, I don't think the place is just about hard work; I think they also know how to have some fun... like when they shipped their "Winner Beer" to the White House the day Prohibition was repealed (note: it takes 24-28 days to brew beer). 

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